Stay ahead of competitors with the right SEO tool and make sure your site ranks higher in search results. Using an SEO tool is essential for efficiently analyzing and improving your website’s performance. SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly. Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction.

seo audit

Site Crawl from WooRank

seo audit

An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement. Making sure your website is optimized for users and search engines can help it rank better and attract more organic traffic. An SEO audit is a complete analysis of all factors that affect a website’s visibility in search engines. It identifies issues that impact visibility, rankings, and user experience.

The 8 SEO Trends That Will Shape Search in 2025

As a result, users leave your website, and the link juice drains into nowhere. The more broken links you have, the higher the likelihood that Google may treat your content as spam. The first step in our SEO audit checklist is to run an in-depth site scan to gather all website pages and resources like CSS, images, videos, JavaScript, and PDFs. This approach sets the stage for a thorough analysis of your entire site. As you know, Google regularly introduces core updates that can impact your rankings. Systematic audits and ranking checks ensure that you can quickly notice such updates and figure out your next move.

seo audit

SEO audits are like a map that highlights where you are now SEO Anomaly and the best path to your SEO goals. They pinpoint what’s working, what’s not and where you can make the most impact. See, SEO can adapt to meet your specific business objectives, whether you’re looking to launch into new markets, boost revenue or something else.

seo audit

Expert SEO Audits Since 2004

  • Regular audits allow businesses to stay competitive in search rankings, adapt to algorithm updates, and improve their digital presence.
  • As the snippet is what users will see first, it greatly affects the organic click-through rate.
  • Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX.
  • An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility.
  • Every audit must be personalized and consider the site’s specific context, audience, goals, and limitations.

Ahrefs was created as an “all-in-one SEO toolset,” and it certainly lives up to that idea. SEO audit cost for sites with 10,001 to 100,000 indexed pages. With our deep SEO audits, no stone goes unturned, and we’ll document our findings and recommendations thoroughly, as well as go over them with you. In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market.

In this case I chose the “How to play golf” page as the best fit for the keyword and went with option 2. But if you see lots of pages with trivial anchors on this report, then that’s something you’ll want to pay attention to. But it turns out that most of these were due to missing alt text (ergo zero anchor text) on images. I covered the importance of internal anchor text in the section on fixing issues with alt text. If there’s not too many, you’re probably best just to run through them one at a time and update them. “What does matter for us a little bit is how easy it is to actually find the content.