It also shows Google that your page is a hub of high quality content. Then, add a few internal links from those pages to a high-priority page on your site. You want to check your site’s code to make sure your page title is wrapped in an H1. So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool. One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page. The Markup report highlights pages that contain structured data and flags issues.
Tools like AIOSEO and SEOBoost offer unique features for on-page SEO. They can significantly improve your keyword, competitor, trends, and audience research processes. If you run a product site, use schema markup to mark up product pages with details like price, availability, and customer reviews to enhance visibility in search results. If you want easy access to all of your multimedia content, I suggest using SEOBoost’s content management feature that stores all your images in one place. You get unlimited access to creative assets and can organize and use them however you like.
- It does require a level of expertise, and it’s important that it be done thoroughly and meticulously.
- If you want to rank in search results, you need to incorporate keywords into your website.
- The title tag gives both people and search engines an overview of what your content is about.
To do that, just type one of the keywords that you found into Google. These usually make great keywords for SEO because they come straight from Google. Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO. If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath. Alternatively, use a tool like Merkle’s Schema Markup Generator to generate the JSON-LD code yourself and add it manually.
Say you wanted to write about “how to become a freelance writer,” for example. Searching this keyword on Ahrefs keyword explorer would show you how easy (or hard) it would be to rank for it. You’d also see specific questions people are asking about the subject, as well as an estimate of how many people search for the keyword every month. Search engine optimization (SEO) is inextricably linked to digital marketing.
Technology & Metadata
If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information. The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural.
You’ll see everyone that links to those sites… but doesn’t link to you. But when you look at who links to MULTIPLE competitors, it takes a lot of the guesswork out of the equation. When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away.
Keyword Research
Control how much AI content you want on your site and validate articles before you post them. You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them. With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents. You’ll get a report predicting the relevancy of the guest post to the target page. Uncover your ratio of good vs bad links so you can perform better on Google.
You’ll also want to incorporate your keyword into the alternative text. This ensures that people know what your image is and how it relates to your page. Incorporating the target keyword in the alt-text of the image will help your site rank better for that keyword.
How to Fix Limited URL Structure
Then, get the tool to segment users based on their previous interactions with your site or interests. You can even add your products and services to the recommendation engine to increase conversions. SEO Anomaly Think of it like how Netflix personalises recommendations of shows and movies to watch. As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks.
Meta descriptions hold valuable real estate in search results and can help drive clicks and traffic. If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order. Fresh content is essential for staying relevant in search results.