When you Google “best lawn care services,” the search engine will scour the internet for the best website to suit your needs. They’ll ensure that the site is authoritative, trustworthy and that its content is reliable. The first thing you should understand is what we mean by “content.” While content refers to anything on your websites like copy, images, or videos, in most cases we are referring to blogs. They assign scores based on various ranking factors and then rank the pages from highest to lowest. The first thing most people do when they are searching for a product or service is to Google it. That means it’s important for your site to rank high enough to be seen.
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Popups and auto-rolling videos are two features that have proven to steer visitors right back to the SERPs they came from. Speaking of navigation, making sure yours is clear and easy to understand can also help to increase your dwell time. ‘The fold’ refers to the point on your page where users have to scroll down to see the rest of your content. You can also use a session recording tool to watch how users interact with your site.
- This comprehensive resource will show you how to rank higher in Google search.
- These tools provide a wealth of content and keyword gap information, which will be used for much of the analysis outlined below.
- This information includes the website’s content, structure, and links to other websites.
- But the days of quietly collecting this data from third-party sources are fading fast.
- But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin.
Integration of Social Media and Local SEO
They ask full questions, use natural language, and even throw in some slang now and then. Creating and sharing relevant, high-quality content that your customers and prospects want to read, like, and share is key to providing expertise while building authority and trust. Examine the primary website content of any competitors outranking your website, focusing on relevant local keywords you want to be found for. Alternatively, SEO tools like Ahrefs or Semrush will call out domains/websites, i.e., competitors found to be ranking for the same keywords your domain does. Additionally, content must be created with search engines in mind, meeting the criteria for ranking high in search results. Any company with a web presence must focus on SEO to ensure they are visible to online searchers.
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Start small, then aim for more competitive terms as your site’s SEO performance improves. Most website platforms (like WordPress and Wix) create sitemaps automatically. But you can also create one using a tool like XML Sitemaps Generator.
Looking for the best SEO examples to gain inspiration for your own strategy? Here are some real examples of SEO done right from actual businesses. How often should I post content is a common question most website owners ask. If you just want to try with free tools first, you will find lots of them online. Ahrefs provides fourteen free SEO tools, one for every aspect of SEO, including your central SEO dashboard called Webmaster Tools.
Regardless of which editor you’re using, you’ll see a small text box appear when you click on the link button. Follow the steps below to incorporate internal links in WordPress. Usually, you’ll incorporate them when referring to other content you have written or linking to your landing pages. You can read our tutorial on different ways to add nofollow links in WordPress, but here’s the quick answer, in case you’re looking for one. Generally, a natural backlink profile includes a good ratio between dofollow and nofollow links.
Search engines want to point their users toward sites with an enjoyable user experience. A website that forces them to wait—even just a few extra seconds—can dampen their experience. In other words, your site should be mobile-optimized SEO Anomaly for Google searchers and search engine crawlers (also known as “spiders”).
And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press. This lesson elaborates on the necessity of optimizing your content according to your local audience, the benefits of easy-to-find NAP (Name, Address, Phone Number), and Directories. You will also gain an insight into the local search signals to look out for. The lesson will conclude with On-Page practices to avoid keyword stuffing, hidden text, repetitive anchor text, cloaking, and finally, a guide on creating a perfectly optimized page.
The best infographics include data on a certain topic or simple and applicable ways to solve a problem. Consider titles like “10 ways to keep your lawn green” or “Data that proves the power of Facebook Ads.” Images are one of the most effective types of content. Since they are visual and don’t take long to absorb, they are also highly engaging. Link building is the process of acquiring a hyperlink from an external website that links to your website. According to Google, mobile websites should have fast loading times, be easy to navigate on a mobile screen and be easy to take an action like making a purchase or completing an online form.